Salesforce高管：企业可用业务智能体安全接纳个人智能体交互

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• Salesforce高管：企业可用业务智能体安全接纳个人智能体交互

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  Salesforce发布文章称，个人智能体正快速普及，其创始人表示，仅靠短信和电话运行的邀请制个人智能体Instinct AI年交易额已接近10亿美元。Salesforce Forward Deployed Engineering执行副总裁Mark Wakelin表示，企业可以安全地接纳个人智能体，但前提是配备业务智能体来管理交互并掌握客户关系，否则大量自主交互可能损害消费者和企业双方。

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  RT Salesforce News & Insights For a technology first popularized less than a year ago through an open-source project called OpenClaw, personal agents are rapidly hitting their stride. Instinct AI, a hugely popular invite-only personal agent, already boasts close to $1 billion in annual transactions, according to its founder, despite having no dedicated app — users simply text or call it. For businesses, the opportunity is clear and immediate. Personal agents shopping on behalf of consumers, booking reservations, managing returns, and resolving customer service issues have the potential to drive substantial new revenue and a tremendous uptick in business-agent interactions. But the risks are equally apparent. If not properly governed, a massive influx of autonomous interactions could harm customers and businesses alike. So, is there a safe way for businesses to allow personal agents in without losing control? In a new article, Mark Wakelin, EVP, Forward Deployed Engineering, Salesforce says that answer is yes, but only if those personal agents are met with business agents to manage the interaction and own the relationship. https://www.salesforce.com/news/stories/personal-ai-agents-evolution/

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